Advertising forms and precautions of advertising player
The easy-to-use interaction of the advertising player greatly enhances the shopping experience of consumers, improves the shopping pleasure of consumers, and also improves the brand awareness of merchants, thereby increasing sales. In actual operation, the cost of a single product of the advertising all-in-one pc is not much different. For example, the price of hardware equipment based on optical screens and hardware media players is relatively transparent. If the user has no special requirements, but a more conventional deployment, the overall price will not differ too much. Therefore, the author here reminds users who are not bad money to not blindly follow the trend.
Live advertising: According to the actual advertising space layout, place directly broadcast advertisements in different positions on the same screen, and click the link to the functional advertisement;
Implanted advertisement: According to the actual function settings of the terminal, put a list or graphic advertisement in the position of the prefabricated advertisement, and click the link to the functional advertisement;
Precise advertisement: According to the actual function settings of the terminal, provide a list or graphic advertisement playback consistent with the keywords of the current page, and click the link to the function advertisement;
Screen saver advertisement: When the terminal screen is not operated, the terminal automatically runs a rotating screen saver, and the content of the screen saver is advertisement;
Functional advertisements: advertisements that integrate specific marketing themes customized according to the needs of the advertisers, such as driving games of a certain car, performance PK games.
1. The LCD advertising player must have stability.
Since the use of the advertising all-in-one pc is non-stop throughout the day, the stability of the display screen cannot be ignored. Remember to use the switching mechanism to avoid blank screens during use.
2. Pay attention to the compatibility of the LCD advertising player.
As a new type of fifth media, LCD advertising all-in-one pc supports audio playback, FLASH, pictures, PPT, document browsing, real-time information, mobile subtitles, etc., so in the process of use, pay attention to the compatibility of LCD advertising player, because incompatible The consequence is that the media owners suffer losses due to the inability to make the best use of them.
3. pay attention to the harmony with the surrounding environment.
In the process of actually purchasing an LCD advertising all-in-one pc, in order to determine the best application effect of the display screen, the user must consider the surrounding installation environment, such as location, traffic, light, temperature, humidity, etc. Application environment to choose different products. If the environment is directly or indirectly exposed to sunlight, you can choose high-brightness products to ensure that the display content is clearly visible; and in places with severe dust and variable humidity, you must choose dust-proof and moisture-proof products.